Writing
Blog Post
Breaking Barriers & Saving Lives
Instapath Blog (2022, August)
See, Test and Treat (STT) is a program that offers free health screenings to women in at-risk populations. I secured an interview with the College of American Pathologists Foundation President, Dr. Carey August. CAP Foundation is the organization which oversees the STT program.
The Science of Social Media
Instapath blog (2022, April)
Recognizing the "Who's Who" of pathologists active on social media, I secured interviews with multiple notable pathologists and weaved in a mix of their direct comments and original content.
News Release
Habitat for Humanity Northwest Harris County Hammers Back
All media outlets (2017, November)
Houston affiliate received city funding to assist with disaster recovery efforts following Hurricane Harvey. It was crucial to our stakeholders to hear the organization's voice on how the funding would be utilized and that plans were already being executed.
Magazine Article
Get the AFib Facts
Live Healthy magazine (2016, May)
The topic of this article is a very common health issue among the company's members. The purpose was to educate members who are experiencing AFib at all stages.
7 Days to a Healthier & Happier You
Live Healthy (2015, January)
Provided copy and design concept for this health and wellness article featured in the first 2015 issue of Live Healthy member magazine.
What a Year
Spotlight magazine (2009, January)
I took advantage of an open page to translate sales numbers into what it meant for the company's mission of serving others.
Editorial
Celebrating the Moments
Live Healthy magazine (2016, May)
Article was written on behalf of the president of Medicare Advantage and published in the quarterly member magazine. I proposed the theme of 15 tips to celebrate 15 years. The idea was embraced by my superiors and our designers, and the final product was beautiful.
Hats Off to You
Spotlight magazine (2009, February)
Article was written on behalf of American Income Life CEO and published in the company's monthly recognition magazine.
Social Media
"POP it like it's hot" Blog Post Announcement
Twitter (2022, October)
In addition to writing the weekly blog posts, I created tweets to announce each blog post. Since we were featuring an organization that reached out to high school students (POP), I played with the blog title and tweet by incorporating a popular song.
Were Ross and Rachel actually on a break?
Twitter (2022, October)
Since our pathology audience favored light-hearted tweets, I tweeted the "big" question that had Friends fans buzzing.
Residency Interview Questions
Multiple platforms (2022, August)
For #MatchMonday, I developed the idea to get recommended residency interview questions from a prominent school. I designed the image and provided copy for the post. Content was repurposed and posted on Twitter, LinkedIn and Facebook.
Graphic Design
Cats, Dogs or Ducks?
Twitter (2022, July)
As a fun Saturday tweet, and knowing our audience favored tweets about pets, I asked #PathTwitter about what day was it actually? The duck reference was directed to a prominent pathologist and avid follower who had pet ducks.
Happy Father's Day
Multiple Platforms (2022, June)
We ended our weekly #PathDad feature with "Happy Father's Day" on June 19. The content was repurposed and posted to Twitter, LinkedIn and Facebook.
E-Newsletter
Mythbusters, Pathology Edition
Inside Look (2022, August) https://mailchi.mp/f7c8f0bb5c6f/pathmyths
Inside Look is Instapath's bi-monthly e-newsletter. I supplied content ideas, images and copy for all issues. This issue featured top answers from the Twitter community about pathology myths. We also featured four engineering interns.
I matched! Now what?
Inside Look (2022, April) https://mailchi.mp/4 ... e=[UNIQID]
Inside Look is Instapath's bi-monthly e-newsletter. I interviewed pathologists and quoted them throughout this issue as well as provided original content.
CPS is On Its Way!
Without Borders (2009, February)
This article, published in the digital newsletter for company's public relations force, served as a final push for acceptance of new software by reiterating its benefits and including PR managers' positive reviews. I designed and created all content.
White Paper
Luci for Research Applications
Sales material (2022)
Instapath was in need of a white paper to showcase its medical device for research applications. All information was obtained by me through researching industry information, company presentations and dissertations. I created and designed all content.
Insert
Learn the ABC’s of Heart Health
Print distribution (2015, February)
Supplied copy and provided design direction for monthly insert in members' Medicare Advantage Explanation of Benefits.
Health, Happiness and You
Print distribution (2014, May)
Supplied copy for buckslip in members' Medicare Advantage Explanation of Benefits.
Direct Mail
Get Your Free Flu Shot
Self-mailer (2016, August)
Provided copy and design concept for this annual mailing.
Trying to Reach You - Bilingual
Postcard (2015, December)
Postcard incorporating both English and Spanish content to reduce cost and complexity of mailing two separate materials.
Biography
Jill Levy
Spotlight magazine (2008, November)
This is an introduction of a board member to the company's sales and public relations teams. After receiving basic information, I further researched Levy to form the article, leading to its beginning quote which was transcribed from an online video of one of Levy's speaking engagements.
Event Promotion
Convention Highlights
Spotlight magazine (2008, October)
Copy was printed on back cover of agent magazine and served to motivate sales and public relations teams by highlighting event details.