Kristin Mitchener

In addition to writing the weekly blog posts, I created tweets to announce each blog post. Since we were featuring an organization that reached out to high school students (POP), I played with the blog title and tweet by incorporating a popular song.

Since our pathology audience favored light-hearted tweets, I tweeted the "big" question that had Friends fans buzzing.

For #MatchMonday, I developed the idea to get recommended residency interview questions from a prominent school. I designed the image and provided copy for the post. Content was repurposed and posted on Twitter, LinkedIn and Facebook.

As a fun Saturday tweet, and knowing our audience favored tweets about pets, I asked #PathTwitter about what day was it actually? The duck reference was directed to a prominent pathologist and avid follower who had pet ducks.

We ended our weekly #PathDad feature with "Happy Father's Day" on June 19. The content was repurposed and posted to Twitter, LinkedIn and Facebook.

Instapath has a large following of International Medical Graduates (IMG). I created the idea to feature IMGs as guest bloggers for Instapath's blog. Image was posted on Twitter, LinkedIn and Facebook.

I created #PathDad which was a series we featured on Twitter, LinkedIn and Facebook each week during Father's Day month.

See, Test and Treat (STT) is a program that offers free health screenings to women in at-risk populations. I secured an interview with the College of American Pathologists Foundation President, Dr. Carey August. CAP Foundation is the organization which oversees the STT program.

Throughout the year, I assembled a list of top research papers in a variety of topics trending in pathology. We distributed the list on Twitter, LinkedIn and Facebook in addition to posting on our blog.

Recognizing the "Who's Who" of pathologists active on social media, I secured interviews with multiple notable pathologists and weaved in a mix of their direct comments and original content.

I ran analytics for our various social media platforms and compiled a list of "Best Of" for 2021.

I redesigned Instapath's full website. This page showcases the clinical applications for its medical device.

I redesigned Instapath's full website. This page showcases the research applications for its medical device.

I redesigned Instapath's full website. This page showcases the on-demand use of its medical device.

I redesigned Instapath's full website. This page showcases Instapath's three uses of its medical device and serves as the cockpit to navigate to the individual product pages.

Inside Look is Instapath's bi-monthly e-newsletter. I supplied content ideas, images and copy for all issues. This issue featured top answers from the Twitter community about pathology myths. We also featured four engineering interns.

Inside Look is Instapath's bi-monthly e-newsletter. I interviewed pathologists and quoted them throughout this issue as well as provided original content.

This article, published in the digital newsletter for company's public relations force, served as a final push for acceptance of new software by reiterating its benefits and including PR managers' positive reviews. I designed and created all content.

The topic of this article is a very common health issue among the company's members. The purpose was to educate members who are experiencing AFib at all stages.

Provided copy and design concept for this health and wellness article featured in the first 2015 issue of Live Healthy member magazine.

I took advantage of an open page to translate sales numbers into what it meant for the company's mission of serving others.

Article was written on behalf of the president of Medicare Advantage and published in the quarterly member magazine. I proposed the theme of 15 tips to celebrate 15 years. The idea was embraced by my superiors and our designers, and the final product was beautiful.

Article was written on behalf of American Income Life CEO and published in the company's monthly recognition magazine.

Instapath was in need of a white paper to showcase its medical device for research applications. All information was obtained by me through researching industry information, company presentations and dissertations. I created and designed all content.

Houston affiliate received city funding to assist with disaster recovery efforts following Hurricane Harvey. It was crucial to our stakeholders to hear the organization's voice on how the funding would be utilized and that plans were already being executed.

Supplied copy and provided design direction for monthly insert in members' Medicare Advantage Explanation of Benefits.

Supplied copy for buckslip in members' Medicare Advantage Explanation of Benefits.

Supplied copy and provided design direction for invitation sent to members encouraging them to attend an info-session exclusively for members.

Provided copy and design concept for this annual mailing.

Postcard incorporating both English and Spanish content to reduce cost and complexity of mailing two separate materials.

This is an introduction of a board member to the company's sales and public relations teams. After receiving basic information, I further researched Levy to form the article, leading to its beginning quote which was transcribed from an online video of one of Levy's speaking engagements.

Copy was printed on back cover of agent magazine and served to motivate sales and public relations teams by highlighting event details.

Product is the redesign of company's ad sales sheet to better showcase community reach and relationships exclusive to in-rink advertising, while highlighting company’s mission and community impact. I gathered facts and figures from research.